Hasbro Secures Global Toy Rights for HBO’s Upcoming Harry Potter Series

The partnership grants Hasbro the rights to develop a comprehensive range of merchandise inspired by both the original film franchise and the upcoming television adaptation. This strategic move aligns with Warner Bros. Discovery's efforts to revitalize the Wizarding World brand for a new generation of consumers, consolidating its toy manufacturing under one of the industry's largest players.

The Wizarding World Expansion

Under the terms of the agreement, Hasbro will spearhead the development of several key product categories. The company confirmed that its initial lineup will feature a diverse array of items designed to appeal to both children and adult collectors. The scheduled product categories include:

• Dolls and action figures
• Interactive plush and collectibles
• Role-play accessories and board games

The timing of the rollout is tied to the 2027 premiere of the HBO Original series, a project from Warner Bros. Television that aims to provide a faithful, multi-season adaptation of the original novels. According to the announcement, specific product details and additional brand extensions will be unveiled later this year as the company prepares for the global launch.