Criteo Stock Hits 52-Week Low After Revenue Miss and Weak Outlook

The stock dropped 12% to $17.18 during trading, having touched a 52-week low of $16.55 earlier in the session. This latest decline caps a difficult year for the marketing technology company, with shares now down 61% over the past 12 months. The sell-off followed a financial report that showed contraction across both top and bottom lines compared to the previous year.

Criteo reported quarterly net income of $46.4 million, or 90 cents per share, down from $72 million a year ago. The results fell short of FactSet analyst projections, which anticipated earnings of 94 cents per share. Revenue also slipped to $541 million, missing the consensus estimate of $549.6 million as the company grapples with a shifting digital advertising landscape.

Retail Media Headwinds

The company attributed its cautious outlook to changes involving two specific retail media clients, which are expected to weigh on performance through 2026. Management identified the first quarter of 2026 as the projected low point for the fiscal year, signaling a prolonged period of adjustment as the company navigates these client-specific transitions.

For the upcoming quarter, Criteo expects contribution excluding traffic acquisition costs (ex-TAC) to land between $245 million and $250 million. This represents a year-over-year decline of 9% to 11% at constant currency. Adjusted revenue for the recent quarter reached $1.30 per share, failing to meet the $1.41 per share forecast by analysts.