Fuji Media Shares Drop as Activist Murakami Plans Exit via Buyback

The Tokyo-listed stock experienced high volatility, plunging as much as 12% in early trading before paring losses to close 2.8% lower. The sell-off reflects a market recalibration as investors weigh the end of Murakami’s influence against the company’s new capital efficiency targets. According to Fuji Media, the agreement with the Murakami-linked funds allows the investor to dispose of his stake following the broadcaster's commitment to strengthening shareholder value.

Beyond the immediate buyback, Fuji Media unveiled a broader strategic pivot. The company plans to introduce external capital into its real-estate division and accelerate growth investments within its core media business. The broadcaster has set a target to achieve a return on equity of at least 5% by fiscal 2030, supported by a cumulative ¥250 billion in share repurchases through fiscal 2029.

Shifting Strategy and Activist Pressure

The exit concludes a period of significant friction. Earlier filings from July 2025 revealed that funds controlled by Murakami and his daughter, Aya Nomura, had sought to acquire up to one-third of the company and spin off key subsidiaries. Fuji’s management had voiced concerns that the activist's goals prioritized short-term gains over long-term stability. Travis Lundy, an analyst at Quiddity Advisors, noted that the buyback provides a "juicy way out" for activists, suggesting the market's dip stems from expectations that the upside of Murakami's pressure has peaked.

Established in 1957, Fuji Media maintains a diverse portfolio that extends far beyond traditional television. Its current operations include:

• Major investments in the anime, film, and gaming industries.
• A massive real-estate arm featuring hotels and office buildings.
• Marine leisure facilities and restaurant chains.

While the market reacted with caution to the news, the company’s business update offered a more optimistic outlook. Fuji Media reported that broadcasting revenue from its subsidiary Fuji Television Network is on a steady recovery path, leading the company to raise its annual net profit forecast.